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SEO Glossary of Terms

The SEO Industry, like all industries, has a language all of its own. Even seasoned SEO professionals, especially those that specialise in specific SEO areas, might not know every term in use across the whole sphere of SEO.

This comprehensive glossary will help you quickly understand each and every SEO term, from A to Z and beyond.


A

A/B Test

About This Result

Ad Content (Ads)

Affiliate

Affiliate Network

Affiliate Marketing

AI Generated Content

Algorithmic Penalty

Alt-Text

AMP (Accelerated Mobile Pages)

Analytics

Anchor Text

API (Application Programming Interface)

Audience

Authority

Autocomplete


B

Backlink

Backlink Profile

Backup

Bad Neighborhood

Bing

Bing Webmaster Tools

Bingbot

Blackhat

Blog

Blogger

Bounce Rate

Breadcrumbs

Broken Link

Broken Link Reclamation

Browser


C

Cached Page

Call To Action (CTA)

Canonical Tag

Canonical URL

ChatGPT

Churn and Burn

Citation

Cloaking

Cluster

Cluster Page

CMS

Commercial Intent

Content

Content Delivery Network (CDN)

Content Gap Analysis

Content Marketing

Conversion Rate

Conversion Rate Optimisation (CRO)

Core Update

Core Web Vitals

Crawl Budget

Crawler

Crawling

Crawling Software

CSS

CTR (Click Through Rate)

Custom GPT


D

Deindexed

Digital PR

Digital Product

Direct Traffic

Disavow Links

Display Advertising

DMCA Notice

Dofollow Link

Domain

Domain Rating (DR)

Doorway Page

Downtime

Duplicate Content


E

E-Commerce

Easter Eggs

Editorial Link

E-E-A-T

Ego Bait

Email List

Engineering As Marketing

Entities

Evergreen

Exact Match Domain (EMD)

External Link

Expired Domain


F

Faceted Navigation

FAQ

Featured Snippet

Followed Link

Footer (page)

Funnel


G

GA4

Gated Content

Gemini

Gateway Page

Generative AI

Google Ads

Google Alerts

Google API Documentation Leak

Google Autocomplete

Google Business Profile

Google Discover

Google Indexing API

Google Knowledge Graph

Google Knowledge Panel

Google Page Speed Insights

Google Patent Applications

Google Patents Search

Google Quality Raters

Google Quality Rater Guidelines

Google Reviews

Google Sandbox

Google Search Console

Google Search Essentials

Google Suggest

Google Tag Manager

Google Trends

Google Update

Google Webmaster Guidelines

Google Webmaster Tools

Googlebot

GPT (Generative Pre-trained Transformer)

Grey Hat SEO

Ghost Posting (Ghost Blogging)

Guest Blogging (Guest Posting)